Biting the Apple or Original Sin

6 Oct

The passing of Steve Jobs is being dealt with in the manner of a deity which seems appropriate considering how many people daily genuflect before an appliance or device adorned with the too-clever-by-half bitten-into-apple logo (as I am doing right now). What ever paeans,panegyrics and encomiums you chose to read, Apple Design (Hatje Cantz) a book that serves as the exhibition catalogue for Stylectrical. On Electro-Design That Makes History at the Museum für Kunst und Gewerbe Hamburg is a powerful testimonial to what Apple, Jobs and Jonathan Ive (Senior Vice President of Industrial Design) have wrought.

This large tome features over 300 superb;y printed images, mostly of Apple products with accompanying essays and explications by various of the MKG’s curators (Edited by Sabine Schulze, Ina Grätz, foreword by Sabine Schulze, texts by Friedrich von Borries, Bernhard Bürdek, Ina Grätz, Harald Klinke, Bernd Polster, Henry Urbach, Thomas Wagner, Peter Zec,) And as a nod and a bow to the forefather of superior industrial design, “Ten Rules for Good Design” as promulgated by Braun’s chief designer, Dieter Rams, are included.

I will leave it to others to conclude whether dying people have more (or any) wisdom than the rest of us. But just as Carnegie Mellon’s Randy Pautsch’s(can I say he was a victim of pancreatic cancer) The Last Lectureincited great waves of interest and conversation, apparently Steve Jobs’s 2005 Stanford Commencement Address is becoming something of as they say a “viral”video.

Personally, I find this too much information to digest in one lifetime—but that’s just me.

Currently Reading The Revisionists by Thomas Mullins (Mullholland Books)

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